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Michael Sandora Website

7 Dec


Paper is expensive.

2 Dec

More than anything from the printing class, I learned how expensive and involved paper making can be.  I’ve always been told about saving paper for trees’ sake and I knew it was expensive, but watching it go through the machines and seeing how it’s actually made gave me a new view of printing and what goes into the final product. This knowledge will certainly impact my printing habits. Not that I didn’t care about how many pages I used, but once you put a process of how something is made behind a product, it gives it more personality and makes one consider where it came from more often.

Michael Sandora Magazine

22 Nov

magazine spread print 3

So this is what the internet looks like outside of Facebook…

18 Nov

Website linked to image.

I think does a great job with its use of color on the site.  They’ve made somewhat of a brand out of their color blue, but they’ve also done a good job using the color wheel and contrasting that blue with orange. A lot of the links and important information is found in orange (and they are more easily seen because the warm colors come forward), while much of the background is a soft blue.

Website linked to image.

TechCrunch is a website that I really like because its simplicity and organization.  They stick with a standard white background, and use the color green sparingly (mostly for links and headlines when you hover over them with the mouse), but because of the nature of the site (being a wordpress blog) it is really easy to navigate and follow. They have different tabs across the top for other parts of the site, but for the main news, the homepage does a really great job of staying well organized and attractive to a reader when scanning the site.

Website linked to image.

I think that the NHL needs to rethink their website templates. Just about every NHL team uses the same website template (most likely issued by the NHL because they are all, and they are just a bit cluttered and not very attractive.  I do like the box that shows the Flyers’ upcoming game and their most recent game behind it, but you need to scroll down to find their schedule, and behind that in a different box is the standings. I would think that these are important enough to warrant a position front and center when you visit the site, and honestly, scrolling down a bit is not a huge deal for the casual internet browser, but I think they could do a better job with moving this information around so that it’s the first thing one sees when visiting the site– mostly because it’s the first thing most people look for when they go there.

Website linked to image.

As lame as it may be for my last choice, I think Syracuse has a great website design. Mostly because there is a real opportunity for us to go entirely to far with the color orange, but I think it’s well controlled and used in the right places.  It’s obviously a main color on the page, and I like the use of the analogous colors (red as headlines to complement the orange), but I think it’s done tastefully and it’s not going overboard. The site is easy to navigate as well, which is important especially for the prospective students who may see only the website when applying to school here. If a high school student sees a confusing web page, the school may seem less attractive and he or she may not apply, but our design is simple and the interface is convenient, which is really important to prospective and current students.

A Slightly Different Choice

10 Nov

In an effort to avoid doing the same thing that everyone else does, I found a magazine whose type that I felt really did not work. The typeface chosen in this spread creates a large block of text that could potentially be really intimidating to a reader. The pull quote is kind of cool above the text, but I think that if it was inside the text it could be used to break the text up a bit and give the reader a break. The designer could have also used drop caps and paragraph markers to space the paragraphs out a bit between different sections of the text.

I think that what makes it so intimidating is the san serif typography. The spacing between the letters seems close, which in turn brings the words closer together and creates this unattractive, massive block of text that distracts from the readability of the story. This is partly the designer’s fault for throwing all of the text in such a manner on the bottom of the page, but a serif typeface may have worked better to space out the letters a bit more and make the text easier on the eye.

However, I do like that the magazine is called Mushing with the tagline “the Worldwide Magazine of Dog-Powered Adventure” because that’s just awesome. Sorry Eskimos; good magazine, bad type choice.

A few more examples…

4 Nov

1. Spot Color

This spread uses different shades of blue and black to obviously convey the message of the blues, relating the headline to the coloring. The spot coloring is in only using blue during the print.

2. Duotone

The duotone here is using the hint of brown in an otherwise grayscale picture that makes the photo more earthy and sets it better in the wilderness.

3. Analogous colors

This spread uses analogous colors in the leaf, the setting sun, and the woman’s red hair. The reds and oranges give the spread a nice, warm tone.

4. Complementary colors

This spread makes good use of complementary colors by contrasting the cold, blue colors with a warm orange. It’s interesting that they use orange because the swimmers diving in the ocean will be cold, so the warm orange was an obvious choice for the coloring design.

5. Triadic colors

The use of triadic colors here is best exemplified in the picture of Paul McCartney (top right), where one can find purple, blue, and a yellowish orange. The three make up a triad on the color wheel, rendering it a color triad. The other 3 photos hint at triads, containing two of the three colors, but the best example from this picture is Paul’s.

Michael Sandora Logo

31 Oct

business card