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Blog 10 makeup

14 Dec

Spot Color

On the cover of Vibe magazine the designer used a robin’s egg blue shade as a spot color. The the background and a few parts of the text pop against the black and white photograph because they are done in this color.


This advertisement is a good example of a yellow duotone over a black and white photograph.

Analogous colors

On this cover of Lucky the analogous colors pink, peach, and orange are used. The soft colors compliment each other and are especially effective for a spring issue.

Complimentary colors

This issue of O magazine uses orange and blue on the cover. They are bright shades of both colors making them complimentary without conflicting.

Triadic Harmonies

Lady Gaga, known for her bright, wild style, is pictured here in the primary colors red, yellow, and blue.


Simple visuals say the most

8 Dec

Designing a creative and eye catching poster is a difficult task for any designer. The majority of the posters I looked at didn’t intrigue me. Oftentimes, they were overdone with too many visuals and text. After searching through many poster designs I immediately stopped for this Lego one. The reason it caught my eye is because it was so simple. In today’s world we are constantly bombarded with media noise and sometimes silence can speak louder than all of it. This is the case for the Lego poster. It works because the white sticks out so crisply from the blue background. The idea of using a shadow of a ship for the visual is design brilliance. Words aren’t necessary because we all know how children’s imaginations can run wild. A couple of small white blocks clicked together can become a pirate ship sailing the seven seas  for treasure. The poster brings back childhood memories of imagined fantasy for the viewer. To strike such a warm cord in people’s, especially consumers’, hearts is a company’s dream.

Another thing that works for this poster is that the logo of the Lego brand is right at the exit point and is colored red, drawing the viewer’s eye straight to  it.

The only suggestion I could think of would be to make the shadow bolder. It took me a second to notice the entire visual and realize what the poster was about. Posters must garner attention immediately or someone will walk right by them. By making the shadow a little darker it would be more obvious and might attract more attention.

Web project

7 Dec

NEW homepageFINAL

NEW about us pageFINAL

NEW register pageFINAL

NEW directionsFINAL

NEW contact pageFINAL

The Printing Process

3 Dec

Our discussion about printing was very beneficial, without it I probably wouldn’t have learned about printing until encountering a situation in the professional realm.

I never realized how complicated the printing process is. Huge machines churn out sheet after sheet then printed with ink. The ink is checked approximately every 50 sheets for consistency. I was also surprised at the amount of paper options and how much the look of the ink can change when printed on different types of paper.

Having a little background knowledge about how complex and expensive the printing process is will be a great benefit in the future. I will be a little more informed of the time and budgeting that is necessary for an organization to have something printed.

Magazine Project

29 Nov


Great designs are few and far between

19 Nov

Vogue has a reputation for being fashion forward in the most sophisticated sense. The design of their website pushes that image even farther through the use of clean lines, simple typography, and gorgeous pictures.

One element that stood out to me in Vogue’s design was how large the banner across the top is. It takes up almost half of the homepage but because it is oversized it engages the viewer and leads the eye right to the top of the page. I also really like Vogue’s color scheme of white, black, and red. The red pops on the screen making it a great color choice for the navigation bar that is full of important information. Using black and white for the rest of the design, although a little predictable, is a successful color scheme because it stays with the sophisticated branding of Vogue.

If I could fix one thing on the homepage it would be the pictures on the bottom (under “Most Popular”). None of the photos are the same size and one is a cut out while the rest are grounded in a frame. Both of these problems could be altered so easily and it would make the section look more uniform and organized.

The NBA Celtics website has every detail a basketball fan could need about the Boston Celtics. The team roster, tickets, schedule, scores, video highlights, etc. can all be found on the site which creates a challenge for the graphic designer. The vast amount of information makes it difficult to create a simple yet adequate website.

The designer did a great job with color, especially spot color in the banner. Using black and white pictures with green jerseys created gestalt with the color scheme of the boxes of information on the website. I thought the use of floorboards for the background of the website was a creative idea that ties the website back to the sport of basketball. The design was done very subtly and it meshes well with the rest of the site.

The bold, capitalized typography is my biggest complaint about this website. It is difficult to read some of the information which is a shame because there is so much on the homepage. If the designer simplified the type a little bit it would create a better visual hierarchy.

LF is a company of trendy stores that carry clothing lines from different brands. I love this site because it is so simple and easy to look at. The uncomplicated design allows the clothes to stand out but still has a  “cool” factor.

LF isn’t a flashy company even though they carry higher end clothing and their website reflects that. Even outside of the homepage the design remains simple and airy. I also think the color scheme of blue, black, and tan also is an unexpected but successful color choice. The colors work nicely with the clothes because they are cool and therefore fade into the background. The designer for this site did a great job branding the website to LF’s reputation.

Cupcakes and Cashmere is one of my favorite fashion blogs. I enjoy clicking through this website because the layout is set up using only about a third of the page for the information. This makes the paragraphs small and neat. I noticed I actually read the information on this blog more often than others because it is so visually aesthetic.

There are a couple problems with Cupcakes and Cashmere’s design though. First, the banner could use a makeover. The picture is dull and looks a little pixilated. Secondly, I think the ads and social media all at the top make the site look cluttered. The more the viewer scrolls down the simpler the design becomes. If the contact information, social media, and FAQs were moved to the bottom it would really improve the appearance of the website.

Haute off the printer

29 Oct

I found this spread in Harper’s Bazaar and it immediately caught my eye with its vivid images of couture dresses. Normally, I flip through magazines pretty quickly but after seeing this I paused to read the article (eye-catching images that make the reader stop is the art director’s most important goal). The article was, of course, about these beautiful runway confections.

I think the photographer and art director designed this spread perfectly for the subject material. As Professor Taylor would say, they “linked the words and images.” The models running down the stairs frame the headline and deckhead. Both of these are kept in simple, black font that doesn’t compete with the photography. Outside of the model’s outfits, the spread’s background is sparse in color which makes the clothes stick out even more. The larger-than-life dresses are so colorful they jump right off of the page and the effect of bleeding the picture is especially effective.

The saturated colors draw the viewer’s eyes to the spread, a great tactic in order for the viewer to actually read the story. Although there are many colors in the spread they are all equally bright and therefore do not confuse the visual hierarchy. I also liked how the models’ makeup is as bright as the dresses they are wearing. It causes a pattern to be formed because of similarity, one of the Gestalt principles.

The plain, drab background is spruced up by the beautiful models and dresses gracing the stairway. The colors sucked me in and the story was equally interesting but without the art director’s vision, I may have just flipped right past it. My only suggestion would be to make the typography in the headline a little bolder, whether through a different typeface of just another color.