Blog Assignment #8 Make-Up

11 Dec


I think that the Sunkist logo really effectively incorporates a great use of type and visual to represent exactly what the logo is trying to sell. I think that the leaf being on top of the letter “i” instead of a simple dot is really effective because it associates the type with something that is grown. Combined with the orange sunshine in the background I think this immediatley triggers oranges to the viewer. This is effective since Sunkist is the makers of a brand of orange soda!

I think that this logo is really effective because it doesn’t simply use an orange, but rather it makes the reader think of oranges and sunshine and associate those types of refreshing and happy things with their product.  I also think the usage of complementary colors adds a dynamic look to the overall logo and really makes the inside orange color really pop out next to the blue.

Overall, even the logo makes me thirsty for an orange soda!!


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