The emerging power of augmented reality

1 Dec

The most interesting topic Professor Taylor discussed on Tuesday was the development of augmented reality and how magazines and other companies are using it. With the availability of information on the Web, magazines and companies like Hallmark have looked for ways to compete with Web sites and e-cards.

Esquire’s special 75th edition augmented reality issue (the first magazine issue to have augmented reality spreads) didn’t sell as well as the magazine thought it would, but Hallmark’s AR cards may create a whole new world for AR designers. Although I plan to work as an online journalist in the future, I am interested in seeing how print publications and companies will use it to re-energize their creative thinking.

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One Response to “The emerging power of augmented reality”

  1. A Graphic World II December 7, 2010 at 10:45 pm #

    5/5, great job this semester.

    -Bridget Streeter

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