The Typography of Hip-Hop

16 Nov

The typography employed in this layout is illustrative of the message of this magazine spread. The futuristic typography clearly coincides with the new school hip-hop movement that this article references, creating a linkage between the visual typography and the verbal article. The lines between the headline, deckhead and byline create a strong visual hierachy despite the typographical repetition.

Unlike the headline, deckhead and byline, the body text employs a different typeface. In keeping with the futuristic theme, the art director chose a  similar, though slightly more reader-friendly, sans serif font for the bulk of the article. This selection adds to the strong typographical gestalt as well and the visual and verbal linkage intiated by the headline typography. This first spread would capture the attention of any reader because of its strong text gestalt and visual and verbal linkage as well as its visual hieracy established through the usage of color in this layout.

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One Response to “The Typography of Hip-Hop”

  1. A Graphic World II November 16, 2010 at 4:03 pm #

    Although this is again a very good analysis of type, I feel you loose your voice a bit in this post, it seems much more formal.

    -Bridget Streeter

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