Kanye West’s “Good Life” can make a good spread.

12 Nov

This spread comes from the Society of Professional Designers student competition (an ’08 runner up) and there are several reasons to love it (despite whatever your thoughts and feelings on Kanye West may be). ‘

First, the text is very non-traditional. It’s a font you won’t find anywhere in the Adobe library because it’s handdrawn. The idea of unique text is appealing because it gives a new identity to the spread and it stands out strongly when flipping through the pages of a magazine. Next, the font here is also nice because it incorporates an aesthetic that Kanye used in his famous “Good Life” music video (with lots of bubbly text appearing throughout). This will further attract anyone familiar with Kanye to the article. Finally, the text utilizes a color allusion to the Rubix cube that Kanye is holding in the picture. As Prof. Taylor reminds us, color is the most powerful gestalt. The color pattern here is both visually relevant and also thematically relevant (as the designer describes it portraying Kanye’s 80s-inspired stylings).

Needless to say, I’d  be thrilled if I could utilize text this effectively in my own spread this weekend.

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2 Responses to “Kanye West’s “Good Life” can make a good spread.”

  1. Kristin Kelly November 15, 2010 at 10:47 pm #

    After reading your post and seeing the great use of typography in the spread I went to look at the site you found it off of and was so impressed by the work there. I love the original typography in this spread especially for an article about someone as unique as Kayne West. As you said, despite anyone’s feelings for him there is something to love about this design. The artistic director did an amazing job capturing the essence of the interviewee.

    – Kristin Kelly

  2. A Graphic World II November 16, 2010 at 4:02 pm #

    Nice job finding that site, I agree with Kristin it is great! Also as usual you did a really nice job having your voice come through your critique.

    -Bridget Streeter

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