A Slightly Different Choice

10 Nov

In an effort to avoid doing the same thing that everyone else does, I found a magazine whose type that I felt really did not work. The typeface chosen in this spread creates a large block of text that could potentially be really intimidating to a reader. The pull quote is kind of cool above the text, but I think that if it was inside the text it could be used to break the text up a bit and give the reader a break. The designer could have also used drop caps and paragraph markers to space the paragraphs out a bit between different sections of the text.

I think that what makes it so intimidating is the san serif typography. The spacing between the letters seems close, which in turn brings the words closer together and creates this unattractive, massive block of text that distracts from the readability of the story. This is partly the designer’s fault for throwing all of the text in such a manner on the bottom of the page, but a serif typeface may have worked better to space out the letters a bit more and make the text easier on the eye.

However, I do like that the magazine is called Mushing with the tagline “the Worldwide Magazine of Dog-Powered Adventure” because that’s just awesome. Sorry Eskimos; good magazine, bad type choice.

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One Response to “A Slightly Different Choice”

  1. A Graphic World II November 16, 2010 at 4:00 pm #

    Really great post. Your voice comes through well and you did a good job analyzing what doesn’t work by backing up your claims with legitimate knowledge and understanding of type and design.

    -Bridget Streeter

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