Cruzein’ in Red

29 Oct

Red is a dominant color in design; it grabs your attention and denotes power and importance.  This is clearly seen in a recent spread from Automobile Magazine. Red, a popular automotive color and also a warm color in design, is used to illustrate the new car model, the Chevy Cruze.

The red car is juxtaposed against a complementary background, done in a variety of unsaturated hues of green. Coordinating with the usage of unsaturated colors, the background is altered with a motion blur to create a distinct visual hierarchy of color, with the red popping off the page and the green blending into the background.

As a viewer my eyes are immediately drawn to the dominant visual of the red car. The repetition of red across the spread, seen in both the dropcap and sidebar, helps the reader navigate from one area of text to another.

Readers, especially of the male variety, will be drawn to this spread and this car because of the powerful graphic layout. With the motion blurred background and distinctive red color choice, the Chevy Cruze looks like a fast and fun car model to be driving in 2011.

Through the usage of complementary colors, Automobile Magazine has created an eye-catching spread that still has a distinct visual hierarchy. The usage of simple typography also aided this spread by not detracting from the dominant visual.

All in all, this is a powerful spread layout which uses a variety of color properties to succeed in grabbing and holding a reader’s attention.

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One Response to “Cruzein’ in Red”

  1. A Graphic World II November 3, 2010 at 11:13 am #

    Nice technical argument that isn’t boring.

    -Bridget Streeter

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