29 Oct

This magazine spread is from Powder Magazine, a skiing magazine. I think the spread uses color extremely effectively to set the mood for the story. The contrast between the dark mountains and the white snow give the spread visual depth. Also the horizon line in the background gives a hint to the time of day. The colors instill a cool feeling (even though obviously it is cold) but a cold that is more a frigid top of a mountain cold.

Because the skis and the skiier are the only colored parts of the image, the eye is directly drawn to them. They are the focus of the image. The colors are not bright however, making them easier on the eye instead of overpowering the understated black and  white.

The lighting that was used in this photo brings out a feeling of how expanse and open this mountain range is. Because the background is so dark, the viewer is able to see how truly high up this skiier is.This is a very calming spread. For someone who likes skiing, it makes me really want to throw on my snowboot and head over there now.

The one thing I don’t like about this design is the typography. It is really difficult to read. Especially with the different colors in the background image, the font really should be changed. Overalle, however I think this spread succeeds in what it is trying to convey. Now can it please just start snowing in Syracuse?



One Response to “”

  1. A Graphic World II November 3, 2010 at 11:18 am #

    Great choice!

    -Bridget Streeter

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