We’re On Fire

24 Oct

The logo that i chose was the logo of the Miami Heat basketball team. The Miami Heat is the dream team that represents the City of Miami at the NBA championship. Founded in 1987 as an expansion club, the Miami Heat team logo has remained relatively unchanged over the years starting with the 1988 – 1989 season. In the logo, the basketball is on fire, going through the basketball hoop. A fiery basketball shape falling through an open basket epitomizes the intensity the Miami Heat franchise is known for. The “T” also has an effect that makes it looks as though it is on fire. Though the visual does not play as a frame to the words, the visual and the words go well together.

What i really like about this logo is the simplicity of it and how it conveys a strong message and represents the Heat franchise well. Just by having the basketball on fire, going through the hoop symbolizes various things. It symbolizes that the city of Miami itself is hot, that the Heat team are destroying the opponents while on the court, and also that the tea, is unstoppable. Just through one logo, that has had various changes throughout the years but just the color, can have so many great things represent it and last for so long.

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One Response to “We’re On Fire”

  1. agraphicworld October 27, 2010 at 4:12 pm #

    Your posts are getting better, but you need to get them in on time. Keep trying to incorporate more of a technical discussion in your posts as well as keeping it a casual discussion.

    -Bridget Streeter

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