Take a Journey

21 Oct

Toying with our perception can be both a good and bad thing. However, with ProQuest it turns out to be a great thing. They have created a path that looks fit for a journey to be taken in their database exploration. By using the tail on the Q to make a path they create visual stimulation and manipulation in a very simplistic design.

The logo is also grounded to look like it is sitting on top of a hill. I like to think of this as someone taking a journey and reaching the top of the hill where they can finally see what was on the other side. This fits them well because when you search for information for a paper you will eventually find that last fact that you were looking for the whole time and that will make your paper A+.

Even the tag line is enticing, “Start here.” Who knew researching through information could be such a journey?

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One Response to “Take a Journey”

  1. agraphicworld October 27, 2010 at 4:30 pm #

    Nice tight concise piece.

    -Bridget Streeter

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