Luxury of a Logo

18 Oct

Chanel has one of the most luxurious logos in the business. Its interlocking C design is simplicity at its best. Usually used in black and white, the logo included a mirrored image of a C that represents the history of the brand starting with Ms. Coco Chanel herself. Though the actual brand didn’t have a logo at its inception, it was created for Ms. Chanel when her first store opened.

The logo has proven to be a success because it is copied on fake handbags and jewelry around the world. People see the design as a worldwide status symbol. Now, there are even skis, footballs, pressed powder in makeup, and a headband that creates the logo right on your forehead.



Here is the previously mentioned contraption of a headband.










And here is what you can look like if you use it and are very passionate about the Chanel logo.





The design is known for its simplicity but I think it has many attributes that also make it a success. The curved edges of the two C’s create an image that is soft and not harsh like many other brands such as DKNY or Calvin Klein. They all try to create a flow that we associate with luxury but Chanel is the one that achieves it best. Also, they never use a partnering design to go along with the logo so white space is always surrounding the letters.

It is safe to say the Chanel logo will never change, and that’s a good thing.


One Response to “Luxury of a Logo”

  1. agraphicworld October 20, 2010 at 4:02 pm #

    Great job incorporating visuals with your post. Your voice comes through really well in this post, nice work.

    -Bridget Streeter

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: