Life’s Good for Landor’s Design

14 Oct

What piqued my interest about the LG logo was a discovery that I made in class today and was something I had not previously seen: the letters L and G are inside the red circle. It seems so simple and I feel so incredibly dumb for never noticing, but until class this afternoon I had never noticed how Landor Associates, creators of the logo, incorporated the letters into the design and used them to make a face.

The circular design, like Professor Taylor mentioned in class, is wholesome and obviously adds to the image of the face. Also, the fact that the face is winking complements the overall light-hearted feel that the company tries to emit with their tagline, “Life’s Good.” As a producer of consumer technology, they would want to go for simplicity in their design and tagline as opposed to more sophistication.

LG comments on the logo on their website, saying, “The letters “L” and “G” in a circle symbolize the world, future, youth, humanity and technology. Our philosophy is based on humanity. The symbol also represents LG’s efforts to maintain close relationships with our customers worldwide.” They also comment on the color red, noting that it should be seen as friendly and also represent their commitment to the best.

Landor Associates created a simple, yet very effective logo in their design for LG that conveys exactly what the brand is about: simplicity, humanity, and clever technology.

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One Response to “Life’s Good for Landor’s Design”

  1. agraphicworld October 20, 2010 at 4:04 pm #

    Excellent post, your voice is starting to really come through.

    -Bridget Streeter

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