Could It Get Any Simpler?

13 Oct

How is it that something so incredibly simple could grow into a billion dollar brand which is recognizable just about anywhere in the world?

The Nike swoosh literally could have been designed by a four-year-old, yet it has grown into quite possibly the most succesful logo of all-time. It would have been nearly impossible for anyone to have envisioned the success the ‘swoosh’ would eventually have at the time of it’s design.

What is so genious about the logo really does stem from it’s simplicity. It is so easy to distigusih, that no one can ever miss it. Rather than the complexities some bussines’s logos get into, Nike’s logo can be summed up in about 5 seconds.

What I think has made the swoosh so succesful is the fluidness of the design. It’s a shape that has the ability to represent the unpredictableness of sports. Athlete’s can identify with the logo because in many ways it resembles the ups and downs of a game.

I think with a logo such as the ‘swoosh’ it is completly either boom or bust, there’s nothing in between. The swoosh’s boom can largely be attributed to people seeing some of the world’s best athlete’s sporting the design. Due to the want to be like their idols, people began to push for more and more merchandise that featured the logo.

The logo has given general America a way to connect with Lebron James, Derek Jeter, and countless numbers of athletes. Even though the professional athlete’s are succesful on a level most can only dream of, the swoosh allows consumers to associate themselves with the world’s best.

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One Response to “Could It Get Any Simpler?”

  1. agraphicworld October 20, 2010 at 4:01 pm #

    Nice work dissecting such a simple logo without being too redundant.

    -Bridget Streeter

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