Wonderland of Color

9 Oct

Tim Burton is known for his creative genius when it comes to making movies. His graphically stunning images display on the big screen as well as on the promotional posters for the film. A big hit was Alice in Wonderland which caught people’s attention with its vivid look. The poster of the Red Queen to the left is an example of one of the movie’s character posters that was an amazing example of using commanding colors that complemented as well as contrasted (the red and blue vs. the red and white). Variations in the color red keep the eye stimulated making sure they could tell a distinct difference between her fire like hair and the wall. The color also represented the emotion that specific character is supposed to give off. I think that the over usage of red says a lot about the queen’s want of nothing but power and everyone’s attention.


On the other hand, there is the White Queen who represents good and purity in the movie which can already be assumed from the pearlescent whites used in the poster. Her fair complexion, platinum blonde hair, and ivory dress all serve to not only represent her character but emphasize her beauty. Her striking ruby red lips and dark eyebrows create a stark contrast that comes out looking soft instead of harsh. It was well done in that the White Queen looks opulent yet giving at the same time. This time they achieved a well done color scheme with very minimal color. They successfully created a protagonist and antagonist with only images.




Though Tweedledee and Tweedledum are portrayed in the movie as simple in their nature, the coinciding poster didn’t need to reflect this unimpressive quality. Overall, the poster uses a bland color scheme that fails to impress when looking at the rest of the many character posters this film released. The striped shirt with the red suspender is probably the best use of color and is the focal point on the poster. Their bland mirror images don’t create the same wow factor that the previous ones did. Blended tones of brown don’t catch someone’s attention as they pass by which is the biggest problem this color scheme has. Reds, oranges and browns sound beautiful when you are speaking of vibrant colors that fall brings every year but when it rains and the leaves are muddy on the ground and the trees are dead it doesn’t look so beautiful outside anymore.


One Response to “Wonderland of Color”

  1. A Graphic World II October 12, 2010 at 8:11 pm #

    Really creative using three posters from the same movie, it makes for a good comparison. I would have liked you to go more in depth on your analysis of how the properties of the colors chose affect the design.

    -Bridget Streeter

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