A Contribution to Film Success

9 Oct

Movie posters are often strong reflections of good graphic design. A well-designed movie poster creates a positive image for a movie well before its release. Therefore, movie posters are essential to the success of a film. The most successful movie poster designs ground their visuals and limit their color choices through traditional design philosophies.

The first poster, for the highly successful movie The Dark Knight, makes good usage of color. This is a perfect example of a one-color design. The spotlight color, red, draws the attention of the viewer with its dark value. However, its low saturation keeps the red bat from overpowering the rest of the visual. This design, among others for The Dark Knight, illustrates how a strong movie poster design can contribute to the overall success of a film.

Unlike the poster for The Dark Knight, the design for The Fast and Furious: Tokyo Drift, the third movie in the Fast and Furious series, employs a definite color scheme. This design illustrates the usage of many colors effectively. The two dominate colors, orange and blue, are clearly complementary (as we SU students should know). The hues of orange and blue are employed in a variety of different saturations to produce a gestalt of these two colors throughout the poster. The grounding of the design, with the orange car in the foreground, black and white people in the middle ground, and largely blue buildings in the background, aids in the effectiveness of the color in this poster.

Finally, this “classic” poster for the movie, The Deadly Mantis is an example of how the usage of color can go too far. The color combinations in this poster aren’t so bad in theory. Blue, green and yellow are analogous colors that can be used together, and red is a complementary color to green. Therefore, in theory these colors could be implemented together. Unfortunately this design employs unsaturated versions of the hues of blue and green. These colors seem to bleed together, making the mantis nearly indistinguishable from the blue-sky background. Also the use of highly saturated blues and yellows in the background largely detracts from the mantis, the presumed focal point of the poster. Maybe this poster is part of the reason why The Deadly Mantis landed a feature on 1000misspenthours.com



One Response to “A Contribution to Film Success”

  1. A Graphic World II October 12, 2010 at 8:21 pm #

    I like how you picked a theme for your posters, it made for a nice flow and good comparisons. It’s a little formal however, let your voice come out more.

    -Bridget Streeter

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